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Vinylwindow Pricing INDEPENDENT SITE ANALYSIS REVEALS KEY DEMOGRAPHICS ON WHO PURCHASES WINDOWS ONLINE
Takeaways:
• Women comprise 47 percent of the total site visitors
• Fifty-seven percent of all visitors range from 18 to 49 years of age while nearly 40
percent are 50 years of age or more
• Sixty-three percent have college or post-graduate degrees
Aurora, Ill., Sept. 28, 2011 – Vinylwindow Pricing, North America's leading online distributor of
custom building materials, today disclosed key demographic data on who typically purchases
its brand name windows and doors online; statistics were specific to the month of August and
generated by third-party direct audience measurement analysis provider, Quantcast.
"This useful data represents a snapshot that stacks closely with our internal research," said
Vinylwindow Pricing Vice President Charles Cameron. "We expect the gap between online
and traditional shopping for windows to narrow steadily over time, as more folks realize the
ease of use and better access to more brand name windows online. We will continue to monitor
and analyze our demographics on an ongoing basis for trends worth reporting."
Specifically, 47 percent of total site visitors last month were women. Fifty-seven percent of all
visitors ranged in age from 18 – 49, with nearly 40 percent of all visitors 50 and over. More than
60 percent of all visitors hold college or post-graduate degrees, with 38 percent having no
college experience.
In the category of household income, 56 percent of all Vinylwindow Pricing site visitors earn
$30,000 to $100,000 per year, while 27 percent earn in excess of $100,000 annually.
Geographically, Chicago, New York, Los Angeles, Washington, D.C. and Philadelphia rounded
out the top DMA (Designated Market Area) locations, with visitors from Illinois, California, New
York, Pennsylvania and Texas most frequenting the site. Worldwide, visitors from the following
countries most frequently visiting the Vinylwindow Pricing site: United States, Canada, United
Kingdom, India and Australia.
Racing to help
It was business owner Charles Cameron's love of motorcycles that drove him to start a relief campaign to aid reconstruction of Joplin, Mo., after it was hit by devastating storms this spring.
Cameron, co-owner of Vinylwindow Pricing in Aurora, was taking a road trip to visit family in Texas in mid-May. He didn't realize it at the time, but he just missed the tornado that severely damaged Joplin.
"I was driving through there right before the storm hit," said Cameron, 44. It made him want to help.
He and business partner Parth Shah of Naperville are assisting Joplin residents through their window company. "We are committed to donating and facilitating the transport of more than $25,000 worth of new windows and doors from our inventory," Cameron said.
The company is asking local businesses to assist in the effort in donating new or gently used windows, doors and building materials including roofing materials, ladders and lumber.
The materials can be dropped off at Vinylwindow Pricing headquarters, 764 Prairie St., Aurora, through Sept. 2. from 8:30 a.m. to 5:30 p.m. Monday through Friday.
The business, which started in 2004, has seen between 20 and 40 percent growth in sales annually. The men say they want to give something back. "We were looking for an area to make a difference," Cameron said.
The company, an online distributor of windows and doors, has found California and New York to serve as their prime markets. Before the building boom ended, they mainly served hotels and the construction industry.
Now, interestingly, women are often their prime shopper. Cameron has found that women research home construction projects online and find the Aurora company.
Their contractor will then take the measurements and the product is ordered.
Meanwhile, Cameron, will continue his biking hobby. "It's an addiction," he admits, adding that he is wanting to race again.
"It's all about the speed. But that has to be done on the racetrack," he said.
Aurora company will aid tornado-damaged town
By Stefanie Frazier For The Beacon-News August 29, 2011 4:32PM
Windows sit ready to be shipped to Joplin, Missouri at Vinylwindow Pricing in Aurora on Monday, August 15, 2011. "We were just looking for a place to make a difference," Vice President Charles Cameron said as to why they started collecting windows to be donated to Americorps to aid in rebuilding Joplin. Vinylwindow Pricing will be taking donations at their Aurora location until September 2nd when they hope to send down at least one full semi trailer full of new building materials. | Brian Powers~ Sun-Times Media
Updated: August 29, 2011 4:36PM
A few days before Easter, Charles Cameron was riding his motorcycle on Highway 44, about five miles south of Joplin, Mo., when a tornado appeared.
He — and Joplin — survived that storm.
But just a month later, on May 22, a monstrous tornado devastated the town of 50,000.
The former Texan doesn't take it for granted that he is alive.
"I felt lucky, for one," Cameron said. "And then it's, you start thinking, 'How can you help? How can I make a difference here?'"
Cameron, vice president of Aurora-based Vinylwindow Pricing Inc., and his company are working to help Joplin residents recover from the twister that tore into the city, leaving more than 140 people dead and leveling houses, schools and businesses.
Based in Aurora, Window Liquidators is an online distributor of custom-made building materials, including windows and doors. The company is teaming up with AmeriCorps to offer "Windows for Joplin," a relief campaign providing windows, doors and building materials to help reconstruct homes and businesses that were lost. AmeriCorps will man a Joplin warehouse that will receive the donations.
Cameron said that Window Liquidators is donating about $25,0000 in windows and doors from its inventory.
Window Liquidators also will match donations on www.customorderonline.com. Cameron said that after a customer makes a purchase on the website, there is a donation option. Options are $5, $15, $25, or other.
"If they're willing to do it, then I think we got to be," Cameron said of matching individual donations equally.
Heroes and windows
Around the Window Liquidators warehouse are action heroes left on the wall from when the building used to be a gym — including a climbing Wonder Woman, a dangling Spider Man and a swinging Incredible Hulk.
A designated spot has a colorful "Windows for Joplin" sign amongst energy-efficient windows stacked on shelving storage racks.
Angie Michels, general manager, said that the donated windows will an extra benefit for the people of Joplin.
"Energy efficiency-wise, it's going to help them with building," Michels said. "… It's just going to help them save money in the long run."
Ignacio Albo, shipping specialist, smiled while thinking about pitching in to help restore what people lost in Joplin.
"I'm very happy (to) help these people," Albo said.
Anyone who can donate new or gently used windows and doors, building materials like shingles and siding, plywood along with ladders and lumber, is invited to help with the restoration effort.
Donations can be dropped off at 764 Prairie St. in Aurora, Monday through Friday until Sept. 2. Hours are 8:30 a.m. to 5:30 p.m.
Brian Michels, an Oswego resident, is a volunteer for the relief campaign and Angie's husband.
"It gives you a little bit of pride to be able to give a little bit back," he said. "It's a way of donating. You're donating your time and whatever you can."
